| Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black Lowest Price!
Compare & Purchase Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black at Amazon by clicking here! List Price: $699.99 Amazon Price: $649.00 |
Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black Description:
Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX400-Series HDTV. Available in a variety of sizes, this great HDTV features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room’s lighting. Connect a USB drive and share your favorite photos and music with family and friends.
- Amazon Sales Rank: #1559 in Consumer Electronics
- Size: 40 Inch
- Color: Black
- Brand: Sony
- Model: KDL-40EX400
- Number of items: 1
- Dimensions: 25.62″ h x 4.00″ w x 39.12″ l, 30.70 pounds
- Display size: 40
Features
- 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
- Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room’s lighting
- USB port for photos, music and video playback; Wi-Fi adapter ready; BRAVIA Sync controls compatible devices with one remote
- Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
- Includes removable stand; measures 39.13 x 25 x 9.875 inches with stand
Customer Reviews:
For the price? Buy this LCD!![]()
I have to say, I really like this TV. My previous LCD was a Samsung 32″ 720p – and this set blows it away in almost every aspect. I think I paid around $550 for the Samsung a little over a year ago, so I jumped at the chance to upgrade to the EX400.
Pros: The ambient light sensor works terrific.
- 4 HDMI inputs! Plug away my friends.
- Bravia Sync feature works great with my Sony home theater system.
- PS3 games have never looked better. I played Killzone 2 right after I setup the TV and my jaw was open for about 10 minutes straight.
- It only has a 60Hz refresh rate, but I’ve yet to see any blur while watching sports.
- DVD’s look fairly crisp as well, considering I have a cheap DVD up-converter.
- It’s a Sony! I’m sure some ppl have had bad experiences with Sony, but I’ve had nothing but luck. To each his own I guess.
Cons: The remote is junk. It looks cheap and it isn’t very functional.
- The grey panel on the front. I had a bigger problem with the online picture of the set than I do in person. It doesn’t look THAT bad – but it still throws off the continuity of the black perimeter. Strange call by Sony.
- Calibration is frustrating. There are so many different picture settings you’ll probably struggle to find the perfect setup. I used the DVD THX Optimizer (found it on one of my Star Wars movies) and it helped a lot. (I posted them on [...])
- If you’re using an antenna instead of cable/satellite you’ll find that channel surfing is a bit slow. This is kind of a nitpick, but the channels take a little longer to load on this set.
- No swivel? I knew this set didn’t have it before I bought it – but it would still be nice.
For around $600 you can have full 1080p AND a 40″ screen. Great TV – great deal.
Excellent TV![]()
Very happy. Sharp picture. Easy to use. Not an electronic-phile but I do my homework and was hesitant to buy a Sony. From what I read Sony was living on its laurels. But this TV seems to give great bang for the buck (and my wife wanted a Sony). I do not miss 120HZ or LED. The picture is not blurry when watching sports or action movies to my eye or anyone else in my family (of course all we watch is curling) (just kidding). Picture is bright, too. Easy set-up. It has a pre-set for home (rather than store), which has been fine by all of us. $599 for 40″ 1080p. Pretty Sweet.
So far so great!![]()
Reviews on high priced electronics really shouldn’t be evaluated until the user has played with the item for sometime. Needless to say, I have had this item for 1 day, but I will give you my first take on the item and I will keep everyone posted on how it holds up.
The Sony EX400 line is Sony’s entry level series. At $650 or under, your getting a large screen and a good amount of features. So you don’t get the Bravia 3 engine or 120 hertz refresh rates, but those are all things I can do without, considering to upgrade to the EX500 series is at least another $300+.
Before I bought this TV I was looking at other 40″ LCD TVs in the $700 or bellow range. I looked at Samsung, Sharp, and Toshiba. The Toshiba had terrible color accuracy and I got mixed review on the reliability. Some people said it was very reliable and others said they had troubles with theirs. The Sharp had less color problems but I was given poor reviews on Sharp’s quality control. Many people said they made a great TV, but many people have received TVs with banding problems and other quality control issues. The Samsung seemed to have one of the best pictures overall but I was turned off by the fact that some consumers have had problems with the red blinking light problem/power supply. I settled on a Sony because of their reliability and their quality.
The TVs styling is like any LCD, with its glossy black bezel and stand. The only styling aspect that stands out is the grey bezel at the bottom. I don’t really understand why Sony decided to put this on there. For me, it’s not a deal breaker, but I have read how some people find it very ugly.
The picture itself is good-very good. I don’t take other peoples’s reviews seriously when they say the picture is the best ever! It’s far from bad but defiantly not the best picture you can get. Watching HDTV really pops because of the color accuracy. The clarity of the picture is good and the TV has many settings to find the “perfect” picture. What people don’t seem to understand about TVs is that the picture quality for HDTV really depends on the source. Most cable providers only broadcast in 720p or 1080i. 720p looks good don’t get me wrong, but it can sometimes look a little pixelated on larger screens. Bluray and PS3 playback are great. This is where the TV really shines. When I first got the TV I popped in Planet Earth on Bluray. The picture quality I got out of this was similar to any retail store setup: amazing.
No one has really posted any calibration settings for the ex400 series, so I decided to just use the settings for the EX700 series. I know the EX700 is different from the EX400, but it was the only settings I could find on the net. The EX700 settings I used for my EX400 have created a very satisfactory picture. The picture is more balanced and accurate. I haven’t noticed the lack of 120 hertz refresh rate at all. For me 120-240 hertz makes the picture look sped up most of the time. My friends have a 120hertz Sony and they usually turn off this feature.
Here are the EX700 settings:
Picture mode: Custom
Backlight: 5
Picture: 88
Brightness: 56
Color: 50
Hue: 0
Color Temperature: I used Warm 1 but CNET recommends Warm 2
Sharpness: 6
Noise reduction: off
Motionflow: off
Cinemotion: auto1
White Balance Menu
R-Gain -2
G-Gain -3
B-Gain -1
R-Bias -5
G-Bias -5
B-Bias -3
Ambient Sensor: off
They are a mash-up of CNET’s and other people’s calibration settings I found helpful
If anyone could post their calibration settings that would be great.
Many people have reviewed the speakers as mediocre, but I have found them to be a complete step up form my little Samsung TV. If the speakers really bother you, just use the audio out or optical out for external speakers.
Overall I am happy with my purchase and can’t wait to watch some playoff sports on it!









